Stan James To Be New Champion Hurdle Sponsor

Cheltenham Racecourse is today expected to announce that Stan James have become the new sponsor of the Champion Hurdle. Stan James are a well established bookmaker based in Oxfordshire and Gibraltar with retail , telephone and internet operations . Earlier this year Stan James acquired 26 betting shops from Pagebet which took their shop estate to approx 60 shops .

It is understood that Stan James will also back some of the major Champion Hurdle trials, including the Fighting Fifth Hurdle at Newcastle on November 27 and the Bula Hurdle at Cheltenham

The Champion Hurdle is one of the biggest races at the Festival and Cheltenham Racecourse will be delighted to have found such a high profile sponsor after the withdrawal of Smurfit Kappa last year’s sponsor and Boylesports who sponsored the Bula Hurdle and the December meeting .

Stan James have been searching for a further high profile racing sponsorship since they withdrew from the 1000 and 2000 Guineas at Newmarket after this year’s runnings of the two Classics. Stan James also sponsor the King George at Kempton on Boxing Day .

The favourite for the 2011 Stan James Champion Hurdle is last year’s winner Binocular at 3/1.

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