Betfred

Overview

Betfred is owned by brothers, Fred and Peter Done and claims to be the world's largest privately owned betting company. Betfred has its HO in the United Kingdom at Warrington and operates over 850 betting shops in the UK as well as online betting and gaming and telephone betting from Gibraltar. Betfred is very much focused on the British and Irish horse racing and sports betting markets.

Background
In 1967, with a loan of £4000 the Done Brothers opened a betting shop in Salford, Manchester and grew to three shops within five years. The business was branded as Done Bookmakers and remained within the Greater Manchester area until the mid nineties when they acquired a nine shop chain of shops in the north east of England. Following further successful shop acquisitions a telephone call centre was launched in 2002 and the business was re-branded to Betfred with the launch of Betfred.com in 2004.
Betfred is a unique business very much centred on the personality of Chairman Fred Done and the company has often described Fred as the "Bonus King" as Betfred have led the market for many years by offering customers the best bonuses and concessions in the market.

Betfred are now the Official bookmaker at Wembley Stadium and sponsor widely in the field of sports and horse racing and are currently the main sponsor of the World Snooker Championship.

Offers and Promotions
Betfred have pioneered the promotion of better value for customers throughout their shops and have continued to offer great value via telephone and internet betting. Betfred claim to have invented the Lucky 15 bet and were the first bookmaker to offer early prices on all UK horse races and also the first bookie to offer 'best price guaranteed' races.

Betfred have always offered great value on multiple bets and have gained huge publicity on many occasions by paying out early on events that have not actually been decided eg Manchester United to win the Premier League .

Interesting and innovative offers, bonuses and concesions are updated daily and are well displayed generally on the home page of the site.

Betfred remain one of the few online bookies who offer triple odds for 1 winner on a Lucky 15 bet.

Betting Opportunities
There are endless betting opportunities on the Betfred.com site but the site is particularly strong on UK and Irish horseracing and football. A specially developed in-play console is available for betting in-running and all major football, cricket and golf events are covered. Horse racing at Betfred is particularly strong and all early prices are guaranteed and huge bonuses available on multiple bets such as 100% bonus on an all correct Lucky 63 bet.

Overall the depth of betting coverage is excellent with dozens of betting markets offered for mainstream matches, tournaments or races.

Using the site

Design and Layout
The betting site is traditionally designed and works on the reliable Finsoft betting platform. The homepage is uncluttered with major sports events highlighted and maximum exposure given to Betfred's excellent specials and promotions. Live betting has been added later to the original site and in some respects the live betting opportunities are too dominant on the home page.

Navigation
Moving around the Betfred site is quick and very straightforward with quick links to 'Next Off', horseracing , football, greyhounds and golf . Many enhanced and special bets are available on different sports and these are generally well signposted throughout the site.

Payments
Betfred Accept payments in the following currencies:
AUD, CAD, DKK, EUR, GBP, HKD, ISK, JPY, MYR, NOK, NZD, SEK, SGD, THB, USD, ZAR
And the following deposit methods are available:
Visa, MasterCard, Maestro, Visa Electron, Delta, Laser, Bank Wire, Check, Neteller, Western Union, Moneybookers, Citadel

Site Features
The Betfred.com betting site is available in English and Spanish and odds can be displayed in either European, UK or US format. The main feature of the Betfred site is the wide array of good quality and innovative offers on all sports but particularly horse racing and football.

Mobile Betting
A mobile service is available for most Java enabled mobile phones. Full details are provided in the Help section of the website.

Live Streams
No live streaming service is currently available.

Audio
Live commentary is available for all UK and Irish horseracing and greyhounds as well as major football, and cricket matches. An audio news service is also available.

Form and Stats
An interactive racecard is available through the statistics tab which offers extensive form and colours for all UK and foreign racing as well as statistics, results, news and betting information. Limited football, golf and cricket statistics and information is also available.

Customer Service
A Help link is available on all pages which provide a drop down list of help topics. There is also a contact us link on every page providing email and telephone contact information.

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