There are two faces to the tote; totesport, a complete betting service covering a wide range of sports markets available through over 500 betting shops, telephone and internet.

Then there is totepool, a unique pool betting service on horse racing, available on all 60 British racecourses and now available through the totesport website.

Totesport was the fourth largest bookmaker in the UK with a long established and unique place in Britain’s gambling industry.


The tote was born by Act of Parliament in 1928 to provide on-course pool betting and to distribute profits to help improve the sport of horse racing and breeding.

The first major meetings to offer tote betting as an alternative to SP betting and the traditional on-course bookmaker where Newmarket and Carlisle on 2 July 1929.
With the legalisation of betting shops in 1961, tote opened two betting shops to handle tote pools bets only and by 1972 were permitted to take bets on all sports to become direct competitors to the mainstream off-course bookmakers.

This became the catalyst to allow tote to expand to its current retail estate of over 500 betting shops nationwide.
In 1992 Tote Direct was launched to channel bets from high street betting shops directly into on-course betting pools and has been adopted by most major bookmaking companies with terminals in over 4500 shops.

Tote launched their internet site in 2002, known as totebetXpress “” the name was changed with rebrand to totesport in 2005 when the totesport Casino was also launched.

Betfred bought totesport in the summer of 211 to become a force to rival the long established 'Big Three' bookmakers in the UK. The deal brought together over 800 Betfred betting shops and more than 500 totesport shops along with telephone betting and online betting sites.

In March 2012, totesport was rebranded as totepool, emphasing the roots of the former state-owned business.


As with the other major UK bookmakers, totesport does not swamp the customer with special offers and welcome bonuses to attract players, instead totesport trusts in the value of its reputation as a fair and trustworthy operator offering competitive prices.

That’s not to say totesport is averse to promotions and giving customers some added value, quite the contrary in fact.

A £25 free bet bonus is added to all new customers' accounts, once they have staked their first bet on a selection at Evens (2.00) or more, Totepool will match it with a free bet. up to £25

Throughout the football season, totesport is offering Double Delight/Hattrick Heaven, giving punters the chance to double or treble their first goalscorer odds if their winning selection goes on to score a second or third goal.

Best Odds Guarantee is available on selected races and totesport advertise the Best Odds Guarantee races on the website’s home page.

Totesport promote their unique totepool betting with a weekly offer highlighting one of the pools and usually involves adding a bonus to winning returns.


Totesport offers betting markets on 15 sports and special markets including TV Shows and Politics.

There may not be the most exhaustive range of betting opportunities available at the moment, but totesport is continuing to expand the number of sports and betting markets on the website and has all the most popular markets covered.

Totesport offer in-play betting on all UK terrestrial and satellite sports broadcasts and many events broadcast by Setanta. In addition to the Sportsbook and totepool, totesport also offers Casino, Bingo and Games.


The design of the totesport website is unique in its appearance with a few nifty features to enhance the user experience.

The bet slip can be opened and collapsed as the customers moves around the totesport site and offers access for registration and to the customer account from the bet slip.
Totesport radio will follow you around wherever you are browsing sports where commentaries are available.

Access to registration and log in at totesport is clear and simple, just as you’d expect and the homepage makes a priority of displaying the upcoming horse racing in a very bold manner.

In fact, totesport elect to highlight fewer betting opportunities on the home page than many competitors, but by using larger images and giving more space to the highlighted events, they are easy to identify and access to them feels more immediate.

The totesport home page greets the visitor with fairly large promotional banners in the main body of the page, but because of the layout they, they don’t interfere with the experience.


Browsing the totesport website, you are struck by the customer friendly layout which makes identifying betting markets, selections and betting odds very easy.

Navigate around the totesport site in the expected manner, by use of tabs at the top of the page and the navigation sidebar on the left.

The less popular sports are hidden by totesport and can be found by expanding the menu which is clearly marked.
Beneath this, totesport provide an information side bar with links to their promotion details, totepool information, text betting and media services.

Register with totesport by using a very simple on-line form and totesport customer care contact details are at hand at the registration stage for the unlikely event you require assistance.

Totesport accept Maestro, Mastercard, Visa, Laser and Moneybookers as payment and deposit methods, not the most exhaustive, but will meet the needs of the vast majority on online gamblers.


At the time of writing, totesport do not have Wap, iPhone or Android applications to facilitate mobile betting. But, as the site develops, we would expect to see totesport add this feature in the near future.

However, totesport do accept Text Bets from mobile phones which experienced gamblers will find very easy to use once they have provided totesport with details of the phone that will be used.


This is another area where totesport fall behind some of its competitors, there is no facility to watch live horse racing or sport at the moment.

As previously mentioned, audio commentary is available on the nifty totesport radio, which provides commentary on horse racing, greyhound racing and football.


Totesport provide an enormous amount of horse racing information powered by the Racing Post with access to form, trends, tips, trainer and jockey information.

With quick access to results and racecourse information, totesport provide just about everything the horse racing enthusiast needs to make a betting decision.

Totesport provide a deep resource of football statistics, with tables, fixtures and more from football competitions around the world.


Totesport offer 24 hour customer support with contact available via freephone or email.

There is also a good FAQ section that will provide many answers about the totesport website and the management of your totesport account.

  • Share this:

  • Share

Latest Totepool News

Latest Totepool Offers

  • Lucky 15/31/63 Enhancements

    Totepool's Lucky 15/31/63 enhancements are among the best in the industry - as they will pay out three times, four times and five times for one winner Lucky 15, 31 and 63 bets... More »

  • Best Odds Guaranteed

    Get Best Odds Guaranteed on all of your Cheltenham Festival Early Price betting with Totepool, who will pay out at the higher price if the SP is greater... More »

  • JLT Specialty Extra Places

    Totepool is paying five places on the JLT Specialty Chase at 2.40 Cheltenham on Tuesday... More »

  • Martin Pipe Conditional Money Back

    Totepool will give your money back if your horse finishes second to the SP favourite in the Conditional Jockeys Hurdle at 4.40 Cheltenham.... More »

  • £25 Free Bet

    Exclusive Offer: Register with Totepool and stake £5 to get £10 free bet plus get up to another £20 free bets when you place four more bets... More »