888Sport

Overview
888Sport is the sportsbook arm of 888.com. 888holdings is the parent company which is listed on the London Stock Exchange and has its headquarters in Gibraltar. The business is licensed in Gibraltar and is one of the market leaders in the global online gaming industry. 888 has market leading positions in Casino and Poker and operates a number of successful bingo brands.

Background
888 was founded in 1997 and was awarded a gaming licence in Gibraltar in 2003 and subsequently moved it's head office there. In October of 2005 888Holdings PLC was listed on the London Stock Exchange. The sportsbook was launched in March 2008 and is operated in conjunction with Blue Square who are one of the longest established UK based internet operators. The sportsbook is available in Spanish, German, Swedish, French and Danish as well as English. In 2009, 888Holdings had a turnover of over £150M and annual profits of around £17M .

Offers and Promotions
888Sport have many varied and innovative betting offers across all sports and because they are a relatively new bookmaker they are keen to utilise offers and promotions to attract new customers. Offers vary from enhanced each way promotions to cashback specials and 888Sport often price markets very competitively. Since inception, 888Sport have regularly offered some of the most generous free bet promotions around.

Betting Opportunities
UK horseracing is very well covered by 888Sport as are all of the main sports and major betting events. However, overall the depth and breadth of available markets is not as complete as those offered by some of the more established online bookmakers. The site features a very slick live betting console with in running betting available on the major markets of each event. One of the more unusual sports that is covered by 888Sport is the Ultimate Fighting Championship (UFC) and there is often good coverage of ante-post greyhound racing.

Using the site

Design and Layout
The site is ultra modern and sleek with a unique orange and black colour scheme that feels very comfortable. The home page is essentially laid out in the traditional manner with a very prominent betting slip in the right hand corner. Live betting and major upcoming betting events are generally displayed in the central section of the home page.

Navigation
Moving around the 888Sport site is very straightforward and folding drop down menus allow you to find all markets very quickly. Good use is made of useful groupings of markets such as “Short priced favourites“ or “UK TV match list“ which can save a lot of time.

Payments
888Sport offer the widest selection of payment options including:
Credit Cards - Visa, MasterCard, Diners club, Euro card
Debit Cards - Visa, MasterCard, Diners club, Euro card
Laser, Maestro, Solo
Bank Transfer
Cheque
Wire Transfer

Site Features
The UK horse racing icard powered by the press association is a great tool and includes full racecards with colours, results, statisitics and news etc. The promotions tab is also prominently featured and is very useful as 888Sport offer regular generous betting offers.

Mobile Betting
A mobile betting service is available and is prominently promoted on the home page of the site.

Live Streams
Live coverage of some (Racing UK) horseracing is available through the racing icard if you have placed a bet on the particular race.

Form and Stats
The site has a live score and statistics console provided in conjunction with Bet Radar. The statistics cover most sports and are very comprehensive allowing the user to self select what information is required from drop down menus.

Customer Service
An online chat service for customer support is not available but there is an extensive support section with a FAQ section and search facility. Questions can be submitted via email.

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