William Hill

William Hill is one of the longest established names in betting and as the leading bookmaker in the UK and Europe, WilliamHill.com is a sensible starting point for newcomers to internet betting.
The William Hill betting site has been rebuilt from the ground up when in 2008 William Hill Online was established as the leading online gaming and sports betting business in Europe.
The company’s operations extend to Retail, where they are the UK’s leading High Street bookmaker; Telephone, where it all began and Online, serving customers in over 175 countries.
As you would expect with such a successful and experienced player, William Hill back up the slick website presentation with one of the best customer services you will find.

BACKGROUND
William Hill was founded in 1934 as a postal/telephone betting business operating behind closed doors and has grown to become one of the best-known and trusted names in the gambling industry.
Betting shops became legal in 1961 and William Hill joined the retail market a little later in 1966 when strict regulations discouraged people from staying in betting shops with closed windows and smoky atmosphere giving betting shops a poor reputation.
As legislation relaxed over the years, William Hill were at the forefront of developing larger, brighter and more welcoming shops that revolutionised the perception of High Street betting.
William Hill became the largest UK betting operator when purchasing Stanley Leisure PLC in 2005.
William Hill launched its online Sportsbook in 1998 and extended their service to include an online casino in 2000.
At this point the William Hill Online portfolio consists of Sports, Casino, Poker and Bingo.

OFFERS AND PROMOTIONS
William Hill has a great customer offer Cheltenham 2015.

Open a nw account, make a deposit and place a bet of at least £10 on selection(s) with single/cumulative odds greater than 1/5 (1.2) and William Hill will give you three £10 free bets.
William Hill Sports has two staple promotions, Match Winner and Best Odds Guarantee.
Match Winner is a daily offer focused on a particular event or price where William Hill enhances the odds on offer for the featured event.
William Hill’s Best Odds Guarantee applies to every UK and Irish greyhound race, take the price when placing your bet, if the SP is better William Hill will pay SP.
Casino, Poker and Bingo all have simple welcome bonuses for new players and William Hill’s dedicated Promotions page is easy to find and provides a clear, concise explanation of each offer and bonus.

BETTING OPPORTUNITIES
As you would expect from a betting industry leader, there are no shortage of betting opportunities with William Hill.
Over 25 different sports are offered as well as betting on Politics, Poker tournaments and TV shows such as X Factor and Strictly Come Dancing.
William Hill provide a vast array of markets within most popular sports such as Football and Horse Racing in addition you’ll find an interesting range of Special bets based around current news topics relating to the events.
In-play betting opportunities for live televised and live streamed sporting events are plentiful and William Hill ensure in-play odds are available round the clock.
The full William Hill Online portfolio is available from the William Hill portal with Casino, Poker and Bingo supplemented by Skill Games and Virtual Sports.

DESIGN AND LAYOUT
The William Hill Sports site is unique in its appearance, moving away from the ubiquitous blog style presentation of most online betting sites.
William Hill have managed to pack a lot of features and information into a stylish format that is easy to understand allowing the user to identify upcoming betting opportunities or navigate to the deeper reaches of the betting site.
William Hill does not try to impress with garish banners or flashy images and their simple, professional styling allows the site user to concentrate without unnecessary intrusion.

NAVIGATION
It takes a split second to adjust to William Hill’s layout on first arrival and users will quickly feel at ease moving around the site.
William Hill provide the expected tabs to navigate to the different sections of the site, but have elected to forego a navigation sidebar in favour of keeping links to the top of page.
This keeps access to the main areas of the William Hill Sportsbook nicely in view at all times.
Subtle use of font colour makes it easy to spot the additional features of the site wherever you choose to explore.
Registration and Log In are clearly displayed where you’d expect them to be and there are about a dozen ways to make a deposit into your William Hill account including PayPal as well as the more familiar Visa, Delta, Mastercard, Neteller etc.
The time taken to receive withdrawals will depend on the customer’s bank and withdrawal method, however William Hill accept Quick Cash which is instantaneous and customers can print off a receipt should they find it convenient to collect from one of William Hill’s high street shops.
Placing a bet is simple, the Bet Slip is always to hand and William Hill have made it easy to edit if the customer wants to make changes.
There is an easy to use bet calculator accompanying the Bet Slip.
You can check on the results of your bets using the link to the extensive William Hill search feature located right beside the Bet Slip.
William Hill allows the process to be customised by use of ’My Favourites’ feature, which is a boon for regular customers unable to watch the events live.

MOBILE BETTING
Use of smartphones is on the increase and there is an increasing demand to access betting sites from mobile devices, William Hill provide a Java application that can be used on a range of handsets to improve the accessibility of their betting markets and commentaries.
iPhone users can download an application compatible with the proprietary Apple operating system.
William Hill’s mobile applications provide account holders with access to the Sportsbook and Casino Club.

LIVE STREAMS
William Hill provide live video streams with channels for Football, Tennis and Volleyball via WHTV, which can be viewed free of charge.
Live video streams for UK and Irish Horse Racing are also available and William Hill ask you to place a bet of at least 50p in order to watch.
William Hill also provides a Radio service with audio commentary of the day’s racing and in-play markets between 2pm-10pm every day.

FORM AND STATS
William Hill have joined forces with Racing Post to provide detailed form for UK and Irish Horse racing with a link beside each selection to take you to a racecard with full form, stats and trends.
Football form and stats are accessed from an icon beside each market but the javascript can be unreliable leading to frustrating clicks with no response.
Some of William Hill’s other sports betting markets will offer the chart icon that signifies a link to the form, but you are likely to link to football stats which are not very helpful when betting on Volleyball.

William Hill provides regular previews of major sporting events with frequent reports and updates.
The archive of articles is huge but William Hill provides a nice layout behind Sports Betting News link to make finding the relevant information painless.
Similarly if you want to catch up with race commentaries, William Hill a selection of Podcasts within this area of the site.

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