Unibet is a Swedish-owned company offering a comprehensive range of online gaming products such as Casino, Poker, Bingo, Lotteries, Games and a Sportsbook with some very competitive odds.


Unibet is registered in Malta, but the Swedish-owned company is a major player in Sweden and Denmark with a big customer base in the UK.

Founded in 1997, Unibet was granted a UK gambling license allowing it to take telephone bets from UK customers and a year later launched an online sportsbook. Since then, Unibet has grown to become one of Europe’s biggest privately owned bookmakers and is listed on the Stockholm Stock Exchange.

Unibet now has over 5 million customers across 100 territories and employs approximately 450 people.


Follow the links at 2011CheltenhamFestival and Unibet will welcome new UK customers with a £20 Risk Free Bet. Register with Unibet and place a bet on any sport or event, if it loses Unibet will credit your account with a FREE BET of the same value, up to a maximum £20.
The FREE BET is subject to a wagering requirement of six times the free bet amount at odds of 1.20 or bigger before withdrawing winnings.

During the 2010/11 football season, Unibet is offering Champions League Insurance. If any of the season’s Champions League games end 0-0, Unibet will refund bets on losing Correct Score, Halftime/Fulltime and First/Last Goalscorer bets on the relevant game.


Unibet has seized on the popularity of football and provides one of the better UK and European football offerings, with a great depth of betting markets covering a seemingly endless choice of leagues. In fact all the major sports are featured, Football, Basletball, Ice Hockey and Tennis in particular and Unibet naturally cater for popular Scandinavian sports like Floorball and Pesapallo.

Unibet’s horse racing product covers Scandinavian and French racing but UK horse racing odds are not available on a day to day basis. However, Unibet will not overlook the Cheltenham Festival and is offering ante-post odds for the 2011 Cheltenham Festival. As the meeting approaches more races will be added and Unibet intend to offer odds for every race. Given the competitiveness of their odds on other sports, it could be worthwhile keeping an eye out for some good value at Cheltenham from the Malta-based firm.

Unibet’s award-winning Live Betting is another commendable feature of the sportsbook which we recommend if you are looking beyond Cheltenham Festival betting opportunities.


Unibet’s website is as slick as any on the net and very professionally presented. Navigation is quick and easy with Live and upcoming betting opportunities prominently promoted on the main page.

Unibet’s Live Betting console jumps into life at the click of a button and the client runs in separate window and allows you to watch live streams of the sporting action.

Familiar navigation panels and tabs point visitors to well sign posted areas of the site, with registration a straight forward process. Unibet have partnered with Betradar to provide industry leading access to stats and live scores.

Unibet caters for mobile customers with a downloadable Java application and a mobile-optimised version of the website that provides access to the Sportsbook and Live Betting, Customer Services, Scores and Stats on WAP, iPhone and Android phones.

Betting odds are displayed in Decimal format and the website can be viewed in 29 predominantly European languages.


Another highly commendable aspect of Unibet is the 24/7 customer service. Freephone telephone and fax numbers are provided for UK customers, there are live chat and email options in addition to an excellent FAQ section.
Deposits and withdrawals can be made via the usual methods, Credit/Debit card, Moneybooker, Neteller and Bank Transfer along with UKash and Paysafecard.

  • Share this:

  • Share

Latest Unibet Offers