Paddy Power

Overview
Paddy Power is Ireland’s largest bookmaker and operates betting shops both in the Republic Of Ireland and in the UK, telephone and internet betting. Paddy Power PLC is listed on the London Stock Exchange with a market capitalisation of around 1.4BN Euros. In all Paddy Power operates around 320 betting shops with 210 of them situated in Ireland. In 2009 Paddy Power acquired a majority holding in the Australian telephone and online bookmaker Sports bet.
The business has it’s head office in Dublin but the telephone and internet operations are licensed in the Isle of Man.
Paddy Power have become renowned for their marketing and special betting offers and concessions .

Background
Paddy Power was founded in 1988 by the merger of three Irish retail bookmakers and the betting shop business grew largely by acquisition during the nineties .A telephone betting operation was launched in 1996 and in June 2000 the paddypower.com interactive betting service was launched in Ireland and this was expanded to the UK the following year .
From 2002 onwards Paddy Power began opening new betting offices in London and in recent years has expanded into Scotland and other parts of the UK.
Paddy Power have an unconventional approach to betting and gaming and their stated mission is to make ”risk based entertainment“ more accessible and fun. Paddy Power have established themselves as an industry leader in cutting edge, humorous advertising.

Offers and Promotions
Paddy Power has worked very hard over many years to establish itself firmly as a "punter friendly bookmaker" and has often made headlines for paying out early on events and for it's market leading money back specials.
For example in August 2009 Paddy Power announced that they were paying out on Tiger Woods to win the USPGA Championship after only two rounds had been completed. Woods managed to lose the tournament and cost Paddy Power 1.5M Euros.
Currently Paddy Power offer at least 1 money back special every day but the company also offers many other generous concessions and bonuses which are frequently updated and often event driven.
Paddy Power also consistently offers easy to claim and generous free bets for all new customers.

Betting Opportunities
Paddy Power offer bets on a diverse array of sports including volleyball and swimming, but as a UK and Irish bookmaker from it's founding the company is particularly strong on UK and Irish horseracing and football. As well as fixed odds betting on horse racing, it is also possible to bet direct into Tote pools for all races. Paddy Power generally have one of the widest selection of ante-post horse racing odds and are often the 1st bookmaker to offer odds on an ante-post race .
Paddy Power offer probably the widest selection of odds on novelty markets which includes betting on popular TV shows such as X Factor and Strictly Come Dancing , a wide variety of betting opportunities on politics and current affairs and some fairly off the wall markets such as odds on Aliens being proven to exist!

Using the site
The paddypower.com site is packed full of information and betting events but is clearly presented and is very quick. Registration is very straightforward and takes only a couple of minutes. Odds can be displayed in fractions or decimals and the site is available in English and Spanish.
The live betting application is one of the best on the market and the range of events and markets covered in-running is exceptional.

Design and Layout
Paddypower.com is powered by software from Orbis which is amongst the very best available.
Because the site has more information than most other sports books there are two navigation bars towards the top of the site as well as the traditional left hand listing of betting opportunities by sport . The site is easy to use but the home page is much busier than many competitor sites. The Free Bet Offer from Paddy Power is very prominently displayed on the home page as are the current offers and up-coming events and live betting opportunities.

Navigation
Navigating to anywhere on the site is very quick as links are available from all over the home page. Because of the sheer volume of information some links are relatively small. The site often prompts you to look at popular bets which can be a great time saver.

Payments
Payments are accepted in pounds and Euros. The following deposit options can be used:
Visa, MasterCard, Visa Electron, Solo, Switch, Delta, Laser, Bank Wire, Check, Bill Pay

Site Features
The paddypower.com site is very rich in features and is certainly one of the very best betting sites available. As well as the usual content the site also features a betting blog, video tutorials on how to bet, betting calculator, downloadable toolbar with sports information, and links to all other gaming products including spread trading and financial betting.

Mobile Betting
Paddy Power were one of the first bookmakers to understand the importance of mobile betting and have a very easy to download app for iphone, iPod and android mobiles.
There is also an application for Java enabled mobile phones and just about any phone that can connect to the internet.

Live Streams
There are over 3000 live events available to watch free every year including Serie A matches and action from the WTA and the ATP. UK horseracing is also available via a live stream.

Audio
The radio centre offers previews, reviews, results and gossip for all UK and Irish horseracing and greyhounds whilst there is also a text commentary on most races. Team news, previews, reviews and gossip is also available by audio for every English Premiership club.

Form and Stats
Horseracing form and analysis is available on all races in conjunction with the Sporting Life.

Customer Service
There is a very good live chat facility and a Help Centre for FAQ. Very fast email and telephone support is also available.

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